The house of Fendi came back on the perfume market after the 2005 – 2010 break with the release of the fragrance Fan di Fendi. Fan di Fendi Eau de Toilette, the fresher version of this feminine fragrance, was introduced in the Summer of 2011. In the Fall of 2012, the collection expanded with the first masculine edition - Fan di Fendi Pour Homme, along with the intense feminine version - Fan di Fendi Extreme. This masculine scent aims at a mysterious, sophisticated and urban man who radiates charisma and modern elegance. Therefore, the composition tends to be both fresh and modern, as well as classic and refined. Its character is fresh woody – aromatic, created by perfumers Francois Demachy, Delphine Lebeau-Krowiak and Benoit Lapouza. Fan di Fendi For Men blends notes of citrus with soft woody tones and touches of basil, cardamom, red pepper and leather. The face of the perfume is Mark Ronson, music producer, composer, DJ and style icon who is in the company of model Anja Rubik.